Adidas – Belgium Kit Reveal

We had the opportunity to work with The Midnight Club to create social content revealing the new adidas Belgium away kit in 2020.

We approached the project in two phases. The first was a teaser of the kit, starting in close on the fabric and revealed the ‘B’ logo as paint strokes. This concept was then expanded dramatically in a reveal film released a few days later in which paint strokes flew over iconic Belgium landmarks textured in the same pattern as the shirt before coming together to form the ‘B’ logo at the team’s home ground and revealing the real life kit itself composited into a CGI shot of the stadium.