Hand crafted vibes for freelancer tools.
Category
2D
Attention Grabber
Client
Hectic
Challenge
Hectic needed an Ad that would introduce them to freelancer workers as the right choice for them.
Solution
Hectic’s tools make managing projects, time and finances easier, so freelancers can focus more on what they love – their craft. We decided to reflect that sentiment in our treatment; creating scenes of work spaces with a hand-crafted collage approach.
Through the edit we captured a sense of playfulness that alluded to the ease of use of Hectic’s products, allowing freelancers to get back to focusing on the joys of their own craft.
