A poignant journey on the nature of collaboration.
Category
3D
Trust Builder
Client
ThermoFisher
Challenge
Having filmed several interview videos, Thermo Fisher needed a piece that would bring all the interviews together to tell the story of how they work with their partners to deliver success.
Solution
We proposed a considered approach that would combine the interview soundbites with 3D animation, elevating the video above talking head interviews visually and creating a cohesive, immersive story through the visual metaphors that would bring the interviews to life.
We had introduced the concept of a ball travelling through Rube Goldberg like scenes in an earlier campaign for Thermo Fisher, and this was an opportunity to push the concept further, reinforcing that established visual language. The Result was a poignant and thoughtful video that beautifully reflected Thermo Fisher’s commitment and passion for their partners.
