Conceptual Product reveal for Football kit
Category
3D
Attention Grabber
Client
Adidas
Challenge
Adidas needed a creative ad that would reveal the new Away Kit for the Belgium International team
Solution
This project consisted of 2 pieces, The first was a teaser of the kit, starting in close on the fabric and revealed the ‘B’ logo as paint strokes. This concept was then expanded dramatically in a reveal film released a few days later in which paint strokes flew over iconic Belgium landmarks textured in the same pattern as the shirt.
The film culminated in the strokes coming together to form the ‘B’ logo at the team’s home ground before revealing a shot of the actual kit, filmed and composited, into a CGI shot of the stadium.
