conversations and confidence with a personal language coach ad
Category
Attention Grabber
2D
Client
Babbel
Challenge
Babbel needed an ad that would differentiate them as the choice for learning to converse in a foreign language, not just learn phrases and vocabulary.
Solution
We started by writing a script that leaned into that hook - a conversation. From there a clear visual identity and an upbeat edit takes the audience through the journey of the platform without getting bogged down in details, leaning instead into a more stylised, stripped back interpretation of the UI.
With a focus on the key benefits of features, the ad culminates with a positive resolution at the end of the journey reinforced by a return to the conversation and a clear indication of progress.
