An asset library approach to an epic entertainment product
Category
3D
Attention Grabber
Client
Epson
Challenge
Epson needed to create an ad that connected to an existing marketing campaign, using a combination of fresh creative and existing assets.
Solution
This project posed a unique challenging in working within a brand’s existing content library whilst adding fresh creative to bring the product to life.
Our treatment was a combination of those assets and CGI renders of the product and environments to showcase the projector’s features, as well as composited renders adding the projector into the live action footage to help sell the feeling of using the projector to watch sports with friends.
