Playful product explainer for a particularly precise audience
Category
3D
Trust Builder
Client
HugHub
Challenge
HUG HUB needed a product explainer that spoke directly to their very niche target audience - UK commercial insurance brokers
Solution
Let’s face it. An aggregator-style digital quotation platform for UK commercial insurance brokers is not the most glamorous sounding product. Where most marketing in this sector is dry, long and technical, We made HUG HUB stand out from the pack. With a brand design that had already incorporated a small amount of 3D illustrations and iconography, we were able to pitch a treatment that would take this further, and truly put the ‘hug’ into HUG HUB.
We designed the explainer with scenes of playful 3D iconography, stylised platforms and illustrative animations that immediately made brought the subject to life. Combined with a plain speaking script that focused on benefits without getting bogged down in details, we were able to create a video that spoke directly to brokers and told them exactly why the product exists - to solve their problems.
