Upbeat product onboarding explainer for a business travel app
Category
Trust Builder
2D
Client
Onriva
Challenge
Onriva needed an explainer to showcase their newly launched travel platform and how to get onboard
Solution
This video had some heavy lifting to do, taking customers through the final stages of consideration and showing them how simple onboarding was in one simple. We needed sign up to feel like a “no brainer” after watching the video. With a solid UI design but a brand still in its infancy, the biggest challenge was in creating a treatment that would be engaging for the viewer whilst demonstrating the actual process of onboarding.
We solved this by creating a character that would periodically pop up in vignettes to give the video some life, guide the journey and give the UI sections some context. Keeping the script playful and the pace upbeat, we were able to create an engaging video that spoke directly to their target business travelling audience.
