design system pairing thoughtful characters with life-saving care
Category
Motion Framework
2D
Client
Oui
Challenge
Oui Therapeutics needed to redesign a series of animated videos that live within their suicide prevention app
Solution
The real challenge was coming up with a character design that would resonate with users of the app universally, whilst also being practical for the production of a significant number of animated videos. This was achieved through a minimalist, simplified approach to the characters and designs. Unbound from race, gender or age, the designs could be an empathetic conduit to connect any user with the content, which was crucial with such a delicate subject matter.
Through the simplicity of design, we were then able to build a system that allowed the team to create 18 films with a fast turnaround and a seamless approval process.
