Supply chain explainer taking the brand to a new dimension
Category
Trust Builder
2D
3D
Client
ThermoFisher
Challenge
Thermo Fisher Scientific needed a B2B explainer for their Custom Commercial Supply Chain
Solution
Thermo Fisher had already created content with the concept of a 2D red ball travelling through rube goldberg style scenes and were keen to evolve the style without losing brand consistency. We devised a way not just to elevate the style, but to integrate it into the narrative of the film, using a smooth shift from 2D to 3D at a pivotal moment that would perfectly illustrate the point being made.
This switch emphasised the greater need for customisation as ideas became bigger, but also served to show Thermo Fisher Scientific’s innovation and willingness for customisation in pushing themselves forward. The concept was so successful that we went on to evolve the treatment in a later project. Take a look here
