Heartfelt customer journey explainer
Category
2D
Trust Builder
Client
Uqual
Challenge
Uqual wanted an explainer film that would demonstrate how they help their customers prepare to buy a home
Solution
We realised early on that there was a real emotional story at the heart of what Uqual do, so we set out to make a film that did just that. Moving away from the traditional approach to an explainer, we instead took the audience on a customer’s journey, with the customer leading the narration.
This allowed us to frame Uqual from their perspective and create an emotional connection with the audience. Uqual’s brand was already full of bold illustrations with a striking style. We remained true to that aesthetic when creating the characters and designs that would bring the customer’s journey to life.
